Outreach infrastructure for the AI era

Real conversations at scale.
Without the spam.

We combine AI prospecting with human-led calling to book meetings that actually convert. Not more messages — better conversations.

One 20-minute call. No pitch deck. Just a conversation about what would work for your specific pipeline.

Luke Sharman, co-founder of 8i Studio

"Most businesses don't need more AI tools. They need someone honest enough to tell them which ones to actually use – and which to ignore."

Luke Sharman Implementation & Automation
Jonny Tyson, co-founder of 8i Studio

"The best advice doesn't come from a deck. It comes from walking your floor, sitting with your team, and seeing where the real friction is."

Jonny Tyson Operations & Growth
Numbers we can stand behind

Outcomes, not promises.

£2M+

Pipeline generated for a single client from managed outreach

6 weeks

Average from campaign launch to first booked meeting

32%

Average reply rate on 8i-managed LinkedIn cadences vs 8–12% industry benchmark

100%

Of engagements led by a named partner — no junior handoff, ever

How we work

AI removes the monotonous.
Humans do the important.

Most AI in B2B services falls into two failure modes. Applying it to the parts where trust and judgment matter — where prospects can spot generic content in a sentence. Or not applying it at all, leaving your team doing repetitive research and admin that could be handled in seconds.

We work in the middle. AI does the prep at scale. Humans do the calls and the closes. That's the whole model.

AI handles the research
Prospect identification, list-building, signal detection — done at scale in seconds, not days.
Humans do the conversations
Calls, follow-ups, relationship-building. The parts where being genuine makes the difference.
You see signal, not noise
Weekly reports on real pipeline signals — not vanity metrics. You know exactly what's working.
Our work

From blank page to live platform.

What actually happened

Real numbers from real clients.

"They brought in great tender opportunities with building contractors, some of which developed into long-term relationships and repeat work. Genuinely felt like an extension of our own team."

Brandon Bretherton · AMP Electrical Manchester

£2M+
Pipeline generated

"Took us from a single sentence to a working platform – paying customers, a working back-office, and a roadmap we can actually build against. Didn't overpromise, didn't overbuild."

Founder · Love From Above

12 weeks
Zero to live platform

"Direct bookings went through the roof. We stopped paying commission and actually own our relationship with guests now. Should have done this years ago."

Owner · Hafan Y Mor Lodges

0%
Commission on direct bookings

"First close came in six weeks from a cold call they ran on our behalf. I hadn't had an outbound win like that in two years of trying on my own."

Client · Professional Services sector

6 weeks
To first deal closed

"Jonny and Luke are great to deal with and very supportive. They don't oversell — if something isn't right for you they'll tell you. Highly recommend."

Mark Kitchen · MJK Plumbing and Heating

5.0 ★
Google rating

"The reply rate on LinkedIn was unlike anything we'd seen before. Real people, real replies — not auto-engagement. And then they followed up on the phone."

Client · Financial services

32%
Average reply rate
Why 8i, not the alternatives

The stuff other agencies skip.

Approach Typical lead-gen agency Marketing automation platform 8i Studio
List building Bought databases Bought databases Bespoke lists per campaign
Messaging Templated at scale Auto-generated AI-drafted, human-reviewed
Outreach volume High, low quality High, no context Right volume, right people
Human phone follow-through ✗ Not included ✗ Not included Every warm lead called
Weekly pipeline reporting ✗ Rarely Vanity metrics only Actual pipeline signal
Named senior operator ✗ Junior SDR ✗ Platform login Luke or Jonny, personally
Success measured by Meetings booked Messages sent Deals closed
What we do

Four ways we improve how you operate.

Audit

Onsite visit Opportunity map Myth-busting
Learn more

Roadmap

30 / 60 / 90 plan Tooling Implementation
Learn more

Workshops

Beginner → advanced Team formats Onsite or remote
Learn more

Outreach

Managed seat Weekly reports Signal visibility
Learn more
What clients say

Rated 5.0 on Google.

★★★★★
"They brought in great tender opportunities with building contractors, some of which developed into long-term relationships and repeat work. Genuinely felt like an extension of our own team."
Brandon Bretherton
Director, AMP Electrical Manchester
★★★★★
"Took us from a single sentence to a working platform – paying customers, a working back-office, and a roadmap we can actually build against. Didn't overpromise, didn't overbuild."
Love From Above
Founder, legacy tech platform
★★★★★
"Jonny and Luke are great to deal with and very supportive. Highly recommend their services."
Mark Kitchen
MJK Plumbing and Heating

Every review on our Google profile is from a real client we've worked with. See them on Google →

How it works

A simple, grown-up process.

  1. Discovery call

    30 minutes to understand your business and where the time goes – no pitch, no pressure.

  2. Onsite readiness audit

    We come to you, walk the floor, and sit with the team – listening for the tasks no one wants to do twice.

  3. Report & roadmap

    A written readiness score and a 30/60/90-day plan – what to change now, what to defer, and what to leave alone.

  4. Workshops & rollout

    We train your team, set up the tools, and run the rollout – adoption built in, not bolted on.

  5. Ongoing partnership

    Quarterly reviews and on-call advice as AI moves fast and your needs shift.

Who we are

Two people who've done it, not just read about it.

Luke, co-founder of 8i Studio
Luke
Co-founder

Spent years helping businesses cut through complexity and find what actually moves the needle. At 8i, he leads client work – from first audit to final rollout.

Jonny, co-founder of 8i Studio
Jonny
Co-founder

Brings a sharp eye for process and a low tolerance for AI hype. His job is making sure every recommendation we give actually gets used – not filed away.

Curious where AI fits in your business?

Book a free 30-minute discovery call. We'll talk through what's on your plate and tell you, honestly, whether an audit is worth your time.

Specialist insights & updates

News & insights.

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